"Jonny Edge (@thejonnyedge)" (thejonnyedge)
04/05/2014 at 09:22 • Filed to: SOCIAL MEDIA, DRIVING SPIRIT, JONNY EDGE
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"Jonny Edge (@thejonnyedge)" (thejonnyedge)
04/05/2014 at 09:22 • Filed to: SOCIAL MEDIA, DRIVING SPIRIT, JONNY EDGE | 0
| 1 |
In one of my recent pieces for !!!error: Indecipherable SUB-paragraph formatting!!! , I discussed social media marketing. It's a very interesting subject and our relationships with our cars, as you all know, is something that nobody else can exploit.
I'd be delighted if you'd go over and take a read of the full article as your continuing support is helping me grow as a writer! All the shares, likes, comments have all been helping a great deal. So thank you!
For now, here's the first part of my article on social media marketing
As consumers there aren't many products we buy that we end up forming relationships with. Appliances work all day and all night but are only ever noticed when they stop working. A similar thing could be said for mobile phones and computers, although those are increasingly becoming an extension of our bodies.
Our cars are different. Car manufacturers realise this, and that is why social media marketing (SMM) is their best tool for engaging with both their current and potential customers. SMM is a two-way street allowing both the company and the consumer to engage with each other openly, and that works perfectly when you consider what it is those companies produce.
Read more at !!!error: Indecipherable SUB-paragraph formatting!!!
About me: I write for !!!error: Indecipherable SUB-paragraph formatting!!! , and you can follow me on twitter @Jonny___X. You can also drop me an e-mail at jonny@drivingspirit.com . Thanks for reading!
crowmolly
> Jonny Edge (@thejonnyedge)
04/05/2014 at 10:00 |
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There is a lot happening under the surface as well. Many brands use programs like NetBase to scrape and classify mentions on the Internet- anywhere from blogs and forums to personal websites and facebook comments. It does have its limitations though, like detecting sarcasm.
I would not say that SMM is the best tool for engagement however it's a critical part of a multipart marketing campaign. Online reputation and brand management cannot be ignored or treated lightly.